Ojha, Levi seal easy win for Mumbai

Mumbai Indians' new signings, Pragyan Ojha and Richard Levi, made immediate impact to set up an easy win over defending champions Chennai Super Kings in the season opener. Richard Levi swiped his way to a 35-ball 50 in an easy chase, but it was Ojha who made the crucial contribution. He made a seamless transition from Deccan Chargers to Mumbai, taking two wickets in his first two overs to pull Super Kings just when they were threatening to break free.

Super Kings were 69 for 2, having made a bit of a comeback from a slow start, when Ojha was introduced in the 10th over, and three wickets in the next four overs - including those of danger men Suresh Raina and Dwayne Bravo - meant they could add only 43 in the rest of the piece. Kieron Pollard was a good deputy to Ojha, taking two wickets after the spinner had dismissed the settled batsmen.

Ojha's introduction was a pivotal moment in the game. Put in on a surprisingly green Chennai pitch - definitely not one that will impress IPL chairman Rajiv Shukla - Super Kings were just coming out of a period of struggle then. One of their big strikers, M Vijay, had taken six balls to get off the mark, and his anxiousness to do so had resulted in the run-out of fellow opener Faff du Plessis. Soon he himself fell to a slower ball from James Franklin.

At the other end, though, Raina enjoyed his homecoming to the tournament he revels most in, starting things off with a six over mid-off, the first of the tournament. Bravo joined in with two beautiful shots on the up off the bowling off Franklin, putting the pressure back on Mumbai. Both the batsmen were now confident enough to take risks off Ojha's bowling. Raina swept the first ball powerfully, Bravo slogged at the second, and drove the next inside-out for four. That was to be the last boundary of the innings.

Ojha refused to give them pace or flatness, and Raina, 36 off 26, picked out sweeper-cover off the fifth ball Ojha bowled. In Ojha's next, Bravo found long-on with similar precision to fall for a run-a-ball 19. Ojha couldn't be kept out of the game. He soon caught the promoted Albie Morkel off the varied bowling off Pollard. In Ojha's last over, the 16th, MS Dhoni fell for a rare non-direct-hit run-out. It must have been some pressure of suffocation at work. Ojha finished with 2 for 17 in his four, and Pollard dismissed S Badrinath in his last to finish with figures of 2 for 15.

At 99 for 7 in the 17th over, with two Lasith Malinga overs left, no one would have expected an addition of many more than the eventual 13. The beefy Levi then charged out in the chase, swinging the shoulders, mostly to leg, hitting sixes off Ravindra Jadeja, R Ashwin and Dwayne Bravo. The pitch remained lively: Doug Bolinger hit both Rohit Sharma and Sachin Tendulkar with uneven bounce, forcing the latter to retire-hurt. Levi's explosive start, though, had done enough, and Mumbai cruised through with 3.1 overs to spare.

Importance of - Search Engine Optimization

Why is SEO important? SEO (Search Engine Optimization) is important for websites that wish to attract the right kind of traffic. Being able to link the right keywords in your content to what internet users are searching for will draw more people to your site. The more users who venture to your site, the more clients you will be able to convert to be your followers and buyers of your product. It is however vital that the content on your site is as closely related to what the user is interested in as possible. Do not use keywords in content that makes no sense. This will only waste a users time when the click on your site and you may find your site and product badly reviewed because of that.

Whatever content you use should be unique. Do not plagiarize. You can still provide the same basic information in your articles that is readily available on other websites, but be sure to make it your own. Engaging a company that will provide you with importance of SEO will allow you to make regular updates to your site content. People often build sites for their businesses and do a good job. They however leave things to stagnate and the same articles and arrangement can be seem frozen in time for ages.

To keep users interested in your site, you must ensure that part of the SEO you are being provided with includes new and updated content. Providing backlinks to other relevant information will also go a long way in boosting interest in your site. Not only does it demonstrate that your site is there to provide informative and relevant information and links, it also provides another avenue for increased traffic as the same sites can provide backlinks to you too. There are many companies and individuals who can provide you with SEO, so choose carefully. Pick a service provider who has a good track record in your area of operation.

SEO Importance - Why You Should Join the Bandwagon

Many businesses have come to understand that a good online presence is necessary, but are still unclear on how SEO contributes to this. Optimization of a website is done to ensure that a business website turns up as a top search result whenever an internet user quotes certain predetermined keywords and keyword phrases. That rise through the rankings is not only because of keywords but also quality content and paying attention to backlinks. continued support will ensure the site remains on top.

One reason to engage information about SEO is that everyone is doing it. This may seem like a lame basis but think about it. As all your competitors get their websites optimized, you will find yourself lagging behind and soon enough your website will be popping up from page ten of Google search results. In today’s fast paced market, businesses have to keep up with developments and SEO Services helps to keep businesses at the forefront of cutting edge technology. Another key reason is the increased internet traffic that will be directed to the business site. With increased numbers of people interested in the variety of product or service you supply, no business can fail to see a rise in sales.

A quick search online shows that hiring a business or individual to supply your business with SEO Services is relatively cheap compared to other traditional marketing techniques. Many people provide this service from their homes and can deliver really good results. They also provide monitoring services to help periodically gauge the success of the SEO. Because the internet is accessed worldwide, the business will be essentially carrying out a global SEO campaign on what may probably be a shoe string budget. To improve chances of a positive outcome, select a service provider who has experience handling work for a similar kind of business.

Advantages of Engaging SEO for your website

Provision of SEO has become a big business in recent years. Businesses used to take up domain names and set up websites just to have another place, other than the yellow pages, where potential clients could get the address and telephone contact numbers for their offices. Today however, businesses have come to realize that more often than not, people judge a company by its website. It has become important for businesses to not only display as much information as they can on their products and services, but also provide value adding content that their existing and potential clients can take interest in.

Some of the advantages that businesses can enjoy from SEO Services include:

·         1) Increased traffic flow to their website. The reason shops that occupy main streets are so expensive to rent is because of the high number of clientele they are likely to attract from the high number of people to pass that way. The same applies to internet traffic. The more people who visit you site, the more paying clients you are liable to attract.

·         SEO Services will also ensure that your site content has been optimised. This will make your site more visible and better ranked when online searches are done.

·         This form of marketing is very affordable for businesses. Compared to other traditional mediums of advertising like billboards or television, many small businesses can easily afford to have their websites optimized, and a larger and more relevant audience attracted.

The affordability and increased visibility to your target audience makes the use of SEO Services a worthwhile investment. Remember that a well optimized site will attract an untold number of internet users and at a very low cost. The return in investment will be high and the business will have achieved its primary goal of maximizing profit.

Let There Be Slime! Halle Berry, Taylor Lautner, Justin Bieber Go Green at Kids' Choice Awards

Host Will Smith warned celebs at Nickelodeon's 25th annual Kids' Choice Awards Saturday after he kicked off the show by rappelling to the stage and deactivating a booby trap: "No one is safe from the slime."

And he meant you Justin Bieber, Halle Berry, Chris Colfer and Taylor Lautner!

RELATED: Slime Time! Will Smith Set to Host Milestone Kids' Choice Awards 

The first to be wearing the green was Oscar winner Halle Berry, who didn't even make it to the stage to get blasted, but rather got the goo in her audience seat! Joining Berry in goo-ville was Glee's Chris Colfer, caught off guard with a blast while presenting with Heidi Klum.

Taylor Lautner made slime look hot after attempting a push-up contest with Smith and then receiving his splash after scoring a Blimp trophy for Favorite Butt-Kicker.

But the best slime of the evening had to be Justin Bieber! The singer, who won Favorite Male Singer, joined Smith on stage only to receive a blastful of green to close the show—barely missing First Lady Michelle Obama, who presented Taylor Swift with the Big Help Award. Obama's daughters Sasha and Malia also managed to dodge the slime.

RELATED: Kids' Choice Nominations Are In: Harry Potter, Tim Tebow, Taylor Swift and More Score Nods

Katy Perry, Tim Tebow, Big Time Rush, Selena Gomez, Kristen Stewart and LMFAO were among the big winners, but check out the complete list below:

TELEVISION:

Favorite TV Show: Victorious

Favorite Reality Show: Wipeout

Favorite TV Actor: Jake Short (A.N.T. Farm)

Favorite TV Actress: Selena Gomez (Wizards of Waverly Place)

Funniest TV Sidekick: Jennette McCurdy (iCarly)

Favorite Cartoon: SpongeBob SquarePants

SPORTS:

Favorite Male Athlete: Tim Tebow

Favorite Female Athlete: Danica Patrick

MOVIES:

Favorite Movie: Alvin and the Chipmunks: Chipwrecked

Favorite Movie Actor: Adam Sandler (Jack & Jill)

Favorite Movie Actress: Kristen Stewart (The Twilight Saga: Breaking Dawn, Part 1)

Favorite Animated Movie: Puss in Boots

Favorite Voice from an Animated Movie: Katy Perry (The Smurfs)

MUSIC:

Favorite Music Group: Big Time Rush

Favorite Male Singer: Justin Bieber

Favorite Female Singer: Selena Gomez

Favorite Song: "Party Rock Anthem" (by LMFAO)

OTHER CATEGORIES:

Favorite Book: Diary of a Wimpy Kid series

Favorite Videogame: Just Dance 3

Favorite Buttkicker: Taylor Lautner

Coming soon: Big doings on IMAX screens

The big screen is about to get bigger. While only 325 of the nation's 39,000 theaters feature IMAX screens that show commercial films, the oversized format will see some oversized movies this year. USA TODAY looks at the spring/summer lineup (dates are subject to change):

'The Hunger Games' (Friday)

The adaptation of Suzanne Collins' monster series of novels stars Jennifer Lawrence as a contestant in a futuristic world where children battle to the death on live television.

'Wrath of the Titans' (March 30)

Sam Worthington returns as Perseus in this sequel to 2010's Clash of the Titans, a film savaged by critics but rewarded with $163 million at the box office.

'Titanic' (3-D) (April 4)

The former all-time box office champion gets a 15-year makeover in 3-D and IMAX conversions.

'The Avengers' (May 4)

The Marvel Comics superhero all-star team —Iron Man, Thor, The Hulk, Captain America— gather for the much-anticipated kickoff to Hollywood's summer season.

'Men in Black III' (May 25)

Will Smith plays Agent J and goes back into MIB's early years to stop an alien from assassinating pal Agent K (Tommy Lee Jones) and altering history.

'Prometheus' (June 8)

Ridley Scott (Alien) returns to his intergalactic toy chest for this tale of a space crew looking for clues to mankind's beginning and discovering its possible end.

'The Amazing Spider-Man' (July 3)

The webslinger gets a reboot after just five years, with Andrew Garfield playing a teen version.

'The Dark Knight Rises' (July 20)

Director Christopher Nolan completes his caped trilogy with this final Batman tale, this time featuring the villain Bane (Tom Hardy), Catwoman (Anne Hathaway) and ominous tagline "The Legend Ends."

Convert Your Facebook Profile into a Fan Page

Usually Facebook profile means individual people. Pages means features for organizations, businesses, brands, and public figures. Profiles never suited to meet your business needs. Another thing that if you maintaining a profile for anything other than an individual person that will violate of Facebook’s Rights and Responsibilities. If you don’t convert that profile to a page, you can be ban from Facebook so that risk of permanently losing access to that profile and all of your content.

Pages are designed for people who only want to use Facebook to their administer pages and run advertisement campaigns. So that, business pages accounts do not have same features as profile accounts. Business Pages never allowed others to access all the information and with a business account, you can view all the pages and social ads you own which can’t be possible with your profile.

Facebook Profile to Business Page Migration Process

Go to Profile to Business Page Migration Page

Choose anyone category which represent of your product best.

Fill up that short form by providing category, name, address, phone number, check I agree toFacebook Pages Terms and click on Get Started.

 One thing that with that migration process will be migrated your profile photo and friends only. No other content will be moved. You can login into your page with existing username (email address) and password.

PPC ADGROUP EXPANSION & OPTIMIZATION TIPS

In many cases, identifying a well structured PPC campaign usually consists of many “highly relevant” adgroups (keyword groups, text ads and LP’s). But one of the biggest challenges is Budget Allocation within those campaigns which contain those adgroups, especially when dealing with continuous expansion. Most of the time, certain adgroups will ether “suck up” all of the spend and/or provide the most conversions. In the fortunate case of having a few “goldmine” adgroups, it makes sense to re-evaluate the campaign structure to ensure that all of the best performing adgroups get their fair share of the budget. Let’s discuss…..

In essence, this is a very good problem to have because it allows for better management of ROAS%. Adgroup expansion is a sign of good Quality Score methodology. Overtime, there will be Winners, Losers and Others that need more attention. With that said, there are a few ways to alter the campaign structures to get the most out of the budgets. Here are a few ideas:

Keep them in their Family:
This approach, even though not optimal for conversions, is a good way to control the budgets across an entire group of related products or services. This can be applied to eCommerce as well as Lead Generation. If the client prefers to spend money on specific adgroups/terms, even though they do not generally drive a lot of conversions, this a good way to go.

Performance Classification:
Sometimes, you need to mix things up from the typical Quality Score structure. In this phase in the PPC Game, it’s all about Revenue’s and maximizing ROAS%. Bucketing the top performing adgroups will allow for increase Ad Serving exposure to those adgroups which need it the most. The difficult task in doing this is where the “cut off” line is with the adgroups, especially with Seasonality trends.

Intent Classification:
In this case, identifying the top keyword modifiers which drive the highest level of interaction from the searcher will generate this classification. In a past blog post on SemGeek entitled “Tips on How to Maximize Lead Quality in PPC Marketing”, I talk about the importance of measuring Keyword Intent and using that information along with conversions to create the different classification buckets.

In Conclusion:
As I mentioned before, this is a good problem to have because it’s a natural growing pain of a well structured campaign. The bottom line in all that we do in PPC is Optimal Performance. The more money we make for the advertiser/client, the better the relationship and that’s what we want. Personally, I think every PPC Marketer needs to be creative in how they approach Paid Search. Achieving good Quality Score is always a best practice, but I would take conversions and a respectable ROAS% over Quality Score any day.

TIPS ON HOW TO MAXIMIZE LEAD QUALITY IN PPC MARKETING

One of the biggest issues PPC Marketers face today is knowing what is a considered a GOOD lead and what is a BAD lead. Some would say that doesn’t matter to them, as they feel their job is to just drive leads and keep the ROAS% within their threshold, while others to strive for perfection and count on their clients for future referrals. Well, for those who don’t care about lead quality, that is just bad business practice. To solve the issue of “unqualified leads” takes cooperation from both sides and it’s pretty easy to get a sense of what’s working on what is not. Let’s Discuss.

Why “After the Click” is just as important as “Before the Click”
PPC Marketers who put a blind eye to just look at conversion quantity and not conversion quality is setting themselves up for failure. No client is going to stay with them very long if their leads never turn into $$$ for them. However, taking this first step to solving this problem starts with a simple conversation with the client and asking very specific questions like:

• Why is this not considered a good lead?
• What information do you need from the visitor to consider them qualified.
• What other information can you give me from past clients?

Then after those questions are answered, the PPC Marketer should also be allowed access to view the leads that are coming in so they can analyze the messaging and all of the other demographic and geographic information so they can come back and adjust their messaging and/or entire strategy.
Measuring Keyword Intent
Many of us know that certain Long Tail terms have specific motivations behind them. As in human behavior, our words and how we say them impact responses from those listening. Terms like Buy, Order, Immediate, Fast,  Help, Need, etc… have different levels of intent as compared to others which do not have that same level of intensity. Based on the industry that the PPC campaign is targeting, work with the client to identify these terms and apply them to the adgroup, as well as the Text Ad Messaging and test it.
Conversion Tricks to Filter out Bad Leads:
Instead of using a basic Online Form, you should create a brief survey to get the visitor engaged and allow them to provide information that could automatically  qualify them or put them in the trash. Surveys are good for two (2) reasons.

• Often get a better response rate
• Provide a sense of interaction and engagement that a general form does not.

Point Based Conversion tracking:
Tracking Conversions is a pretty easy thing to do and no matter how much work is done “before the click”, understanding with Keywords and Text Ads drive the most “qualified leads” is difficult to identify. One way to fix this problem is putting a point system in place based on the answers to the questions and have those points calculated in the Conversion Tracking Revenue Dynamic Variable (as used in eCommerce).
Based on these points, we now can see that from 1 – 10, with 10 being best, we can identify what is generating the best leads. Moreover, this will require some programming to generate a point system, but the end result will save the advertisers hundreds if not thousands of PPC dollars in the future. See an example below:
In Conclusion:
PPC Marketing is an evolving industry which continually keeps getting more and more complex and we need to find ways to get our clients they best results possible. Quality Scores and Optimal Landing Pages are good, but unless the lead turns into strong prospect, it’s all useless to the client. Obtaining better qualified leads is as easy is chatting the client to see the types of leads coming in and understanding why they were good or unqualified.