How to make money from your blog: 5 tips

Many people who write blogs today simply want to share their opinion on something. But then there are the business-minded folks, who have found a way to use blogs, or Web logs, to bring in a little extra cash too.

If you're interested in taking it further — blogging for bucks, if you will — here are five strategies that could turn your blog into a moneymaker.

1. Sell advertising. This is likely the most common means of leveraging a blog to generate income. If yours happens to become a well-known blog, or one that is well-received in a particular niche, it's always possible to sell ad space on your own. For Bing Blogs and services such as Google's AdSense or BlogAds, bloggers can establish ad programs. AdSense's — which lets you select several ads that are consistent with the content of your blog — pays you based on how many readers click on the ads for further information. Even better, it's free. BlogAds, on the other hand, hooks bloggers up with would-be advertisers and levies a commission in return for any ad placements that result. "The nice thing, too, is that the ads are relatively unobtrusive," says Scott Allen, co-author of The Virtual Handshake: Opening Doors and Closing Deals Online.

2. Help sell others' products. Here is another click-through opportunity. Affiliate programs enable your blog to serve as a conduit between readers and online sites offering various goods and services. One popular choice is Amazon.com. If, for instance, you offer book reviews or even just mention a book in passing in your blog, an affiliate program provides a means for your readers to click directly from your blog to Amazon to obtain further information about the book.

If they break out the checkbook or charge card, you get paid as well.

3. Solicit contributions. Not every blog-related income opportunity involves hawking goods or services. As Blanche DuBois said in A Streetcar Named Desire, consider relying on the kindness of strangers. Ask for contributions. If, for instance, your small-business blog supports a cause or issue in some fashion — say you repeatedly mention tax reform, health care or some other topic — you can always ask for reader support. Even if you've attracted a group of regular followers who simply enjoy reading what you have to say, they may be willing to underwrite their loyalty with a little financial help. Programs such as PayPal make it easy to establish a simple on-site contribution collection button. "There are lots of worthy 'cause' blogs that would qualify for donations from grateful members of the blog community," says Las Vegas communications consultant Ned Barnett.

4. Market your services in your blog. Many people associate blogs exclusively with a cyberspace-based soapbox — a place to shout your opinions and little more than that. Granted, blogs are an ideal venue to share your thoughts with others, but don't overlook their capacity to generate new business as well. When appropriate, work in references to what you do and, in turn, what you may be able to offer any would-be client or customer who may be reading your blog. That can spread your opinion and your business moxie at the same time."Instead of short commentaries that begin a dialogue with readers, as many blogs do, I write the equivalent of journal articles that demonstrate my abilities, strategies and perspectives on specific issues," Barnett says. "When it resonates, it means money. Since starting this approach, I have generated three new paying clients and brought in about $10,000 on revenue — directly attributable to specific blogs."

5. Use a blog to deepen your existing customer relations. Nor does any marketing material inserted in blog content have to be limited to bringing in completely new business. By using a blog to regularly communicate with existing clients as well as other readers, you can take advantage of the opportunity to fully inform them about everything your business does. That may expand your readers' understanding of the full scope of your products or services."My blog has helped existing clients determine the range of my skills and services," says Ted Demopoulos of Demopoulos Associates, a Durham, N.H. consulting and training concern. "One client who had only used me for training in the past was surprised at my range of expertise and is now using me for a consulting project. Another who only used me on technical projects is now considering me for a more business-oriented project."

Create an RSS Link for your Blog Readers

In What is RSS? We learned how important it is to connect with your readers by exposing an RSS feed. This will ultimately lead to a bigger fan base and in time, more money for your blog. But now that you know what RSS is, how exactly do you provide this feed on your Blogger blog? You'll be happy to know that this is a very simple process.

Burn your Feed with FeedBurner

FeedBuner is a FREE service that allows you to put your feed in front of more viewers. You can read all about Feedburner here.

First-things-first - head over to FeedBurner and create your account, it only takes a couple of minutes. Once your account is setup, simply “burn your feed” by typing the URL of your blog on the home page of FeedBurner. FeedBurner will then provide you with the direct link to your blogs feed - go ahead and copy that now.

Log into your Blogger account and click on Settings in your dashboard. At your Settings page, click on the Site Feed menu.



I would suggest setting the “Allow Blog Feed” to full. This means that anyone who subscribes to your sites feed will see the entire article in their newsreader. This is just common courtesy in my opinion - don't make your readers do more work than they have to. Most people happen to be turned off by a shortened article feed anyhow… our purpose is to pull in more readers, not lose them.

Next, paste your FeedBurner feed into the “Post Feed Redirect URL” option. This is the link to your sites feed that you burned just a short while ago. Once you're done with that, save your settings.

Your Blogger blog has been setup with a full RSS feed, and you are helping your cause out by using the FeedBurner service to get your articles in front of more viewers. We are moneymaking machines after all… aren't we?

Now head over to your blog template.



Your blogs feed is ready to be consumed by the hungry vultures that are your readers. But in order to give them what they want, you have to expose it to the world. You should be looking at your blogs layout now - click on Add a Page Element and choose the Feed option.



Simply paste your FeedBurner link here and save your changes. I recommend moving your RSS link to a highly visible area of your page - near the top. Ok, you're done!

In just a matter of minutes you have created a nice shinny RSS feed for all of your loyal readers. By doing this, you're conforming to the rest of the blogging world (which is a good thing) and making your site more accessible to potential fans. Just another step in blogging for money.

Link Your StumbleUpon Profile to Your Blog

In Promoting Your Blog with StumbleUpon we learned how the StumbleUpon service can help drive traffic to our blogs. While the word traffic makes most of us cringe in our every day, offline lives. We know that traffic in the online world is our friend - and ultimately one of the most important keys to making money with our blogs.

Today I want to show you how easy it is to create a link on your Blogger blog that will direct your reader to your StumbleUpon profile. This will increase the value of your blog experience with your readers and will help promote, and generate more money from your blogs content down the road.

Navigate over to StumbleUpon and scroll down to the bottom of the page. Click on the Tools & Buttons option in the footer menu.



The StumbleUpon Buttons & Tools page gives you access to some really nifty features. But today we're most interested in linking our blogs to our StumbleUpon profiles to help spread the word. Go ahead and click on the Link to Your Profile.



On the Link to Your Profile page, you're presented with several options. Choose one and copy and paste the HTML inside the text box directly to the right. Experiment with a few and see which one you like best -- You can always come back to this page and select another if your first choice isn't ideal.



Now that you have copied the HTML, log into Blogger and head to the Layout page. Here we're going to Add a Page Element and select the HTML/JavaScript option.



Simply paste the HTML you got from StumbleUpon into the form and save your changes. That's it!

From here you can easily move around the element in your layout until you're satisfied. My personal recommendation is that you keep the StumbleUpon link near the top so it's visible to your readers.

In just a matter of minutes we were able to link our Blogger blogs to our StumbleUpon profiles. This process is going to go a long way in helping us: 1.) Network with other bloggers, 2.) Drive traffic to our blog, and 3.) Help us make money from blogging by pulling in readers.

Hope you enjoyed this article. Until next time… go earn yourself some money with your blog!

Five Ways to Drive Traffic to your Blog

 

 When you blog for money you need to create your own content (and lots of it!), implement advertisement programs like Google AdSense and WidgetBucks, and last but not least – you need traffic.
In our offline lives we dread it, but online we embrace it. I want to give you 5 ways to start driving traffic to your blog today. With a little time and patience, you will slowly start to increase your viewer ship.

(In no particular order)

5.) Post comments on other blogs.

Blogs are everywhere – there’s certainly not a shortage of them. You should have no problem finding other bloggers in your niche that are popular and interesting. Bookmark those that you like, follow their topics daily, and if you find something that sparks your interest – comment.

Become a participating voice in the community. The more interesting your comments are, the more likely your peers will follow you to your blog. And who knows – you might stand out among the crowd and be recognized by the author, which can spin off into better opportunities.

4.) Register with blog networks like: Technorati, BlogCatalog, and MyBlogLog

It’s important that you get your blog out there for others to see. You can start the process by submitting to search engines, but that’s just the beginning. Technorati, BlogCatalog, and MyBlogLog are just a few of the high profile blog networks on the web. Register with them, network with other people in your releated area, and get your word out.

When you register with these services remember a couple of things:

1.) Create a detailed profile. Let people know a little bit about you and draw them in. Without that personal interaction people may flee quickly.

2.) Tag your blog properly. Tags are very important – they’re usually one or two word descriptions of your blog. So for example my blog would fall under categories like: Money, Business, and Finance. Dig around the specific service and look for popular tags and try to use those for your blog. It allows people who are interested in these topics to easily find your site.


3.) Register with several forums.

Do a Google search for forums that are related to your niche and register. Try to be an active voice in the community. People will flock to you if you’re interesting. Not only that but it allows you to find out what others are doing and what makes them appealing.

When you register with a forum, make sure to fill out the profile, similar to the blogging services. And equally as important – make a signature that is a direct link to your blog. Your signature is shown in every post that you make – helping you gain visibility. This is all the more reason to create thought provoking discussions.


2.) Social Bookmarking and Article Submission.

Social networking, bookmarking, and article submissions are all the rage today – don’t let it pass you by. Some of the major networks include delicious, Furl, and of course, Digg. These sites will allow you to tag, bookmark, and submit articles that you think are interesting. What’s more interesting than your own work? People should know about it so go spread the word.


1.) StumbleUpon

StumbleUpon really falls into tip #2, but I decided to break it away from the pack because it provides quicker results. Like the rest of the social networking sites, you create a profile and network with others. But what makes StumbleUpon so darn unique, is that you can “stumble” thousands of sites that you’re interested in by the click of a button. So what does that mean for you? Well, you can stumble your own site. By doing this you get into the Stumble rotation, and any people that you network with can stumble across it as well.

In my experience StumbleUpon can bring great surges of traffic for short periods of time. Due to the nature of the service, you’re likely to get overlooked more than not; however, those that do stop – tend to stay. And if they like the site, they can rate it and review it for all the friends in their network to see. Are you getting the picture here? Your viewer ship has the potential to explode!

As with most things in life, there’s no silver bullet for getting traffic. It takes a lot of research, careful planning, networking, patience, and time. If you have what it takes and start using my recommendations, you will definitely start to see an increase. Hopefully that increase in traffic will help you blog for money.