Let There Be Slime! Halle Berry, Taylor Lautner, Justin Bieber Go Green at Kids' Choice Awards

Host Will Smith warned celebs at Nickelodeon's 25th annual Kids' Choice Awards Saturday after he kicked off the show by rappelling to the stage and deactivating a booby trap: "No one is safe from the slime."

And he meant you Justin Bieber, Halle Berry, Chris Colfer and Taylor Lautner!

RELATED: Slime Time! Will Smith Set to Host Milestone Kids' Choice Awards 

The first to be wearing the green was Oscar winner Halle Berry, who didn't even make it to the stage to get blasted, but rather got the goo in her audience seat! Joining Berry in goo-ville was Glee's Chris Colfer, caught off guard with a blast while presenting with Heidi Klum.

Taylor Lautner made slime look hot after attempting a push-up contest with Smith and then receiving his splash after scoring a Blimp trophy for Favorite Butt-Kicker.

But the best slime of the evening had to be Justin Bieber! The singer, who won Favorite Male Singer, joined Smith on stage only to receive a blastful of green to close the show—barely missing First Lady Michelle Obama, who presented Taylor Swift with the Big Help Award. Obama's daughters Sasha and Malia also managed to dodge the slime.

RELATED: Kids' Choice Nominations Are In: Harry Potter, Tim Tebow, Taylor Swift and More Score Nods

Katy Perry, Tim Tebow, Big Time Rush, Selena Gomez, Kristen Stewart and LMFAO were among the big winners, but check out the complete list below:

TELEVISION:

Favorite TV Show: Victorious

Favorite Reality Show: Wipeout

Favorite TV Actor: Jake Short (A.N.T. Farm)

Favorite TV Actress: Selena Gomez (Wizards of Waverly Place)

Funniest TV Sidekick: Jennette McCurdy (iCarly)

Favorite Cartoon: SpongeBob SquarePants

SPORTS:

Favorite Male Athlete: Tim Tebow

Favorite Female Athlete: Danica Patrick

MOVIES:

Favorite Movie: Alvin and the Chipmunks: Chipwrecked

Favorite Movie Actor: Adam Sandler (Jack & Jill)

Favorite Movie Actress: Kristen Stewart (The Twilight Saga: Breaking Dawn, Part 1)

Favorite Animated Movie: Puss in Boots

Favorite Voice from an Animated Movie: Katy Perry (The Smurfs)

MUSIC:

Favorite Music Group: Big Time Rush

Favorite Male Singer: Justin Bieber

Favorite Female Singer: Selena Gomez

Favorite Song: "Party Rock Anthem" (by LMFAO)

OTHER CATEGORIES:

Favorite Book: Diary of a Wimpy Kid series

Favorite Videogame: Just Dance 3

Favorite Buttkicker: Taylor Lautner

Coming soon: Big doings on IMAX screens

The big screen is about to get bigger. While only 325 of the nation's 39,000 theaters feature IMAX screens that show commercial films, the oversized format will see some oversized movies this year. USA TODAY looks at the spring/summer lineup (dates are subject to change):

'The Hunger Games' (Friday)

The adaptation of Suzanne Collins' monster series of novels stars Jennifer Lawrence as a contestant in a futuristic world where children battle to the death on live television.

'Wrath of the Titans' (March 30)

Sam Worthington returns as Perseus in this sequel to 2010's Clash of the Titans, a film savaged by critics but rewarded with $163 million at the box office.

'Titanic' (3-D) (April 4)

The former all-time box office champion gets a 15-year makeover in 3-D and IMAX conversions.

'The Avengers' (May 4)

The Marvel Comics superhero all-star team —Iron Man, Thor, The Hulk, Captain America— gather for the much-anticipated kickoff to Hollywood's summer season.

'Men in Black III' (May 25)

Will Smith plays Agent J and goes back into MIB's early years to stop an alien from assassinating pal Agent K (Tommy Lee Jones) and altering history.

'Prometheus' (June 8)

Ridley Scott (Alien) returns to his intergalactic toy chest for this tale of a space crew looking for clues to mankind's beginning and discovering its possible end.

'The Amazing Spider-Man' (July 3)

The webslinger gets a reboot after just five years, with Andrew Garfield playing a teen version.

'The Dark Knight Rises' (July 20)

Director Christopher Nolan completes his caped trilogy with this final Batman tale, this time featuring the villain Bane (Tom Hardy), Catwoman (Anne Hathaway) and ominous tagline "The Legend Ends."

Convert Your Facebook Profile into a Fan Page

Usually Facebook profile means individual people. Pages means features for organizations, businesses, brands, and public figures. Profiles never suited to meet your business needs. Another thing that if you maintaining a profile for anything other than an individual person that will violate of Facebook’s Rights and Responsibilities. If you don’t convert that profile to a page, you can be ban from Facebook so that risk of permanently losing access to that profile and all of your content.

Pages are designed for people who only want to use Facebook to their administer pages and run advertisement campaigns. So that, business pages accounts do not have same features as profile accounts. Business Pages never allowed others to access all the information and with a business account, you can view all the pages and social ads you own which can’t be possible with your profile.

Facebook Profile to Business Page Migration Process

Go to Profile to Business Page Migration Page

Choose anyone category which represent of your product best.

Fill up that short form by providing category, name, address, phone number, check I agree toFacebook Pages Terms and click on Get Started.

 One thing that with that migration process will be migrated your profile photo and friends only. No other content will be moved. You can login into your page with existing username (email address) and password.

PPC ADGROUP EXPANSION & OPTIMIZATION TIPS

In many cases, identifying a well structured PPC campaign usually consists of many “highly relevant” adgroups (keyword groups, text ads and LP’s). But one of the biggest challenges is Budget Allocation within those campaigns which contain those adgroups, especially when dealing with continuous expansion. Most of the time, certain adgroups will ether “suck up” all of the spend and/or provide the most conversions. In the fortunate case of having a few “goldmine” adgroups, it makes sense to re-evaluate the campaign structure to ensure that all of the best performing adgroups get their fair share of the budget. Let’s discuss…..

In essence, this is a very good problem to have because it allows for better management of ROAS%. Adgroup expansion is a sign of good Quality Score methodology. Overtime, there will be Winners, Losers and Others that need more attention. With that said, there are a few ways to alter the campaign structures to get the most out of the budgets. Here are a few ideas:

Keep them in their Family:
This approach, even though not optimal for conversions, is a good way to control the budgets across an entire group of related products or services. This can be applied to eCommerce as well as Lead Generation. If the client prefers to spend money on specific adgroups/terms, even though they do not generally drive a lot of conversions, this a good way to go.

Performance Classification:
Sometimes, you need to mix things up from the typical Quality Score structure. In this phase in the PPC Game, it’s all about Revenue’s and maximizing ROAS%. Bucketing the top performing adgroups will allow for increase Ad Serving exposure to those adgroups which need it the most. The difficult task in doing this is where the “cut off” line is with the adgroups, especially with Seasonality trends.

Intent Classification:
In this case, identifying the top keyword modifiers which drive the highest level of interaction from the searcher will generate this classification. In a past blog post on SemGeek entitled “Tips on How to Maximize Lead Quality in PPC Marketing”, I talk about the importance of measuring Keyword Intent and using that information along with conversions to create the different classification buckets.

In Conclusion:
As I mentioned before, this is a good problem to have because it’s a natural growing pain of a well structured campaign. The bottom line in all that we do in PPC is Optimal Performance. The more money we make for the advertiser/client, the better the relationship and that’s what we want. Personally, I think every PPC Marketer needs to be creative in how they approach Paid Search. Achieving good Quality Score is always a best practice, but I would take conversions and a respectable ROAS% over Quality Score any day.

TIPS ON HOW TO MAXIMIZE LEAD QUALITY IN PPC MARKETING

One of the biggest issues PPC Marketers face today is knowing what is a considered a GOOD lead and what is a BAD lead. Some would say that doesn’t matter to them, as they feel their job is to just drive leads and keep the ROAS% within their threshold, while others to strive for perfection and count on their clients for future referrals. Well, for those who don’t care about lead quality, that is just bad business practice. To solve the issue of “unqualified leads” takes cooperation from both sides and it’s pretty easy to get a sense of what’s working on what is not. Let’s Discuss.

Why “After the Click” is just as important as “Before the Click”
PPC Marketers who put a blind eye to just look at conversion quantity and not conversion quality is setting themselves up for failure. No client is going to stay with them very long if their leads never turn into $$$ for them. However, taking this first step to solving this problem starts with a simple conversation with the client and asking very specific questions like:

• Why is this not considered a good lead?
• What information do you need from the visitor to consider them qualified.
• What other information can you give me from past clients?

Then after those questions are answered, the PPC Marketer should also be allowed access to view the leads that are coming in so they can analyze the messaging and all of the other demographic and geographic information so they can come back and adjust their messaging and/or entire strategy.
Measuring Keyword Intent
Many of us know that certain Long Tail terms have specific motivations behind them. As in human behavior, our words and how we say them impact responses from those listening. Terms like Buy, Order, Immediate, Fast,  Help, Need, etc… have different levels of intent as compared to others which do not have that same level of intensity. Based on the industry that the PPC campaign is targeting, work with the client to identify these terms and apply them to the adgroup, as well as the Text Ad Messaging and test it.
Conversion Tricks to Filter out Bad Leads:
Instead of using a basic Online Form, you should create a brief survey to get the visitor engaged and allow them to provide information that could automatically  qualify them or put them in the trash. Surveys are good for two (2) reasons.

• Often get a better response rate
• Provide a sense of interaction and engagement that a general form does not.

Point Based Conversion tracking:
Tracking Conversions is a pretty easy thing to do and no matter how much work is done “before the click”, understanding with Keywords and Text Ads drive the most “qualified leads” is difficult to identify. One way to fix this problem is putting a point system in place based on the answers to the questions and have those points calculated in the Conversion Tracking Revenue Dynamic Variable (as used in eCommerce).
Based on these points, we now can see that from 1 – 10, with 10 being best, we can identify what is generating the best leads. Moreover, this will require some programming to generate a point system, but the end result will save the advertisers hundreds if not thousands of PPC dollars in the future. See an example below:
In Conclusion:
PPC Marketing is an evolving industry which continually keeps getting more and more complex and we need to find ways to get our clients they best results possible. Quality Scores and Optimal Landing Pages are good, but unless the lead turns into strong prospect, it’s all useless to the client. Obtaining better qualified leads is as easy is chatting the client to see the types of leads coming in and understanding why they were good or unqualified.

Asia Cup 2012: Bangla Tigers aim for a final roar against Pakistan

Mirpur: History beckons Bangladesh as they aim to rise above the minnows tag and notch up their biggest title since arriving on the international scene when they take on an unpredictable Pakistan in the final of the Asia Cup here on Thursday.

With former champions India and Sri Lanka shockingly thrown out of the competition, it is the most surprising summit line-up for the event which is struggling for relevance in a crowded international calender.

Defending champions India paid the price for a stunning loss to Bangladesh in the league stage while four-time winners Sri Lanka failed to register a single triumph this time.

The debacles of the two teams, who have dominated the tournament since its inception way back in 1984, paved the way for an unlikely finalist in Bangladesh, a side which is known to upstage biggies but not for going the whole hog.

he giant-killers thrashed India, chasing down a mammoth 290, but that was seen merely as one of the rare stunners that the Tigers are so well known to throw up in multi-national events.

However, the determined side proved the critics wrong by beating an already demoralised Sri Lanka as well, a result that knocked India out of the final.

"It`s a great achievement for the country, so far the biggest. We realise it`s still not over, we have another very important game. We`ll enjoy, we`ll party, but tomorrow we`ll be back to business. I hope we will fire on the 22nd," said opener Tamim Iqbal, the hero of the win over Sri Lanka with a half century.

The triumph on Tuesday night triggered wild celebrations through the country and the team itself was in a delirious huddle much after the presentations were done with.

"I think when we talk in the dressing room its like, 100 runs in 20 overs is no problem. This is the sort of confidence that we have now," said in-form all-rounder Shakib Al Hasan.

"Cricket is a mental game so this confidence is very important. If a player goes down the wicket and thinks he`ll get stumped, he will. If he thinks he will hit a six, he`ll be successful at most times," he said.

If the hosts manage to carry this confidence and clinch the big prize tomorrow, the country is set for one big party that might last quite a few days. And both Tamim and Shakib hold the key to this, at least on the batting front.

But Pakistan would look to play the party poopers. Misbah-ul-Haq`s men have not won the title since 2000 edition, which was interestingly held in Bangladesh.

Pakistan were given a mighty scare in the league encounter that they played against the spirited hosts but would still be overwhelming favourites to win the title for only the second time

They certainly have the arsenal to complete the job. Their batting looks solid with in form openers Mohammed Hafeez and Nasir Jamshed providing fine starts in the league stage.

Younis Khan and Umar Akmal have made decent contributions in the middle order. Overall, Pakistan have the line-up to post a huge total on board.

What probably might be slightly worrying is the way their bowlers have leaked runs. Pace spearhead Umar Gul has picked up wickets but it is the flow of runs that he has to check.

Aijaz Cheema was ineffective, at least against India, who managed to chase down a huge target of 330 due to the pedestrian effort of Pakistani bowlers.

Pakistan`s fielding too needs to improve. The reflexes haven`t been sharp enough and it could cost them dearly if Bangladesh manage to continue their superb run.

To sum it up, Pakistan certainly start favourites when the two captains walk out for toss tomorrow but given the high Bangladesh is on right now, it could well be the night of the underdog.

The Teams (From):

Pakistan: Misbah-ul-Haq (captain), Abdur Rehman, Aizaz Cheema, Asad Shafiq, Azhar Ali, Hammad Azam, Mohammad Hafeez, Nasir Jamshed, Saeed Ajmal, Sarfraz Ahmed (wk), Shahid Afridi, Umar Akmal, Umar Gul, Wahab Riaz, Younis Khan.

Bangladesh: Mushfiqur Rahim (captain; wk), Abdur Razzak, Anamul Haque, Elias Sunny, Imrul Kayes, Jahurul Islam, Mahmudullah, Mashrafe Mortaza, Nasir Hossain, Nazimuddin, Nazmul Hossain, Shafiul Islam, Shahadat Hossain, Shakib Al Hasan, Tamim Iqbal.

Match starts at 1.30 pm (IST).

Obama celebrates St. Patty's Day at Irish bar

President Obama reached out for a little luck of the Irish on this Saint Patrick's Day.

Obama, entourage in tow, traveled to The Dubliner, an Irish bar and Washington institution located on Capitol Hill.

As Obama worked on a pint of Guinness beer, members of what appeared to be a well-lubricated crowd chanted "U-S-A! U-S-A!" and "four more years! four more years!"

The president posted for pictures and watched a little Syracuse-Kansas State NCAA basketball with the excited, green-clad patrons.

From the pool report:

"So an incumbent president facing a tough reelection fight walks into a bar..."

President Obama made a brief St Patrick's Day pilgrimage to a Washington D.C. Irish bar, The Dubliner, on Saturday, where he quaffed a pint of Guinness and enjoyed cheers from a rowdy crowd of green-clad partiers, some of whom had staked out their spots as early as 10 am. He was accompanied by Henry Healy, described by a White House staffer as the president's ancestral cousin from Moneygall, Ireland, as well as Ollie Hayes, the owner of the Publican bar that the president went to on Moneygall.

The president, thwarting any would-be pinchers with a pale moss-green jacket that read "National Parks, America's Best Idea," left the White House grounds at 12:46 pm, his motorcade snaking past well-wishers down to the Dubliner and arriving there at 12:59. A great cheer went up from patrons under a tent on the Dubliner's sidewalk terrace. Another cheer went up from the drinkers one door down at the Irish Times. At both spots, revelers adjusted their green schwag (your pooler was especially fond of the Leprecaun-style hats, though the green wigs and beads were nifty as well, while the shamrock face stickers looked like they would be regretted come Sunday morning) and fumbled with their smart phones to snap a photo. One woman loudly urged the president to "sign my face." He declined, but spent a few minutes shaking hands outside before walking into the Dubliner, past a sign that read:

"He who drinks and knows his pace is always welcome in this place. But he who drinks more than his share is never welcome anywhere."

The president got more raucous cheers as he walked in (if he paid the $10 cover, it was out of your pooler's field of vision). At the bar in the Dubliner's front room, the president enjoyed a Guinness, taking a couple of respectable sips with what your pooler read as an expression of contentedness. The resulting Guinness mustache was, pooler and others agreed, "much more 'David Niven,' and much less (AP White House ace) Jim Kuhnhenn." On two occasions, the hundreds of partiers sent up cries of "Four more years!" and there was a raucous "U.S.A! U.S.A.!" call at one point.

The president posed for a few pictures, including one with Danny Cooper Coleman, age 21 months. [Dubliner owner Danny Coleman later informed the pool that little Danny is his grandson, and that his photo adorned the "VIP Guest" badge that the president wore. Asked how the president fared with his Guinness, the elder Coleman told your pooler: "He finished it!" He said that the bartender who pulled the president's pint is named Brian Keane. He also disclosed that he had received a scant 5 minutes warning that the president was coming. The bar's website is here: http://www.dublinerdc.com/

The pool was ushered out into the sidewalk space while the president continued to sip his beer, grin, shake hands, and chat with bar patrons under a TV that was showing basketball highlights. White House trip director Marvin Nicholson came out briefly to chat with the pool. Marvin was rocking a bright green fleece. Your pooler chatted with Adam Joseph, a self-described Chicago native now living in DC, who described his brief exchange with the president. "I told him 'Mister President, it's my birthday!' And he said 'Happy birthday.'" Joseph, who said he was now 29, smiled when your pooler asked whether he had cadged a photo with the president. "Kinda. Well, I got a picture *of* him."